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Vitamin Shoppe Adds Essential Oils

Vthrive line expands retailer’s wellness options.

The Vitamin Shoppe has rolled out Vthrive, a new line of products that expands its reach further into personal care with essential oils in addition to more traditional supplements including a beauty focused SKU.     The 14 essential oils are made from 100% pure, USDA-certified organic oils. Options include tea tree, lavender, orange, patchouli and more.   “We are excited to introduce Vthrive The Vitamin Shoppe brand to knowledgeable wellness consumers who take a proactive approach to t...

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